100 merk paling berpengaruh

100 Merek yang paling berpengaruh di dunia 2008 Rank Brand Country of Origin Sector 2008 Brand Value ($m) 1 Coca-Cola United States Beverages 66,667 2 IBM United States Computer Services 59,031 3 Microsoft United States Computer Software 59,007 4 GE United States Diversified 53,086 5 Nokia Finland Consumer Electronics 35,942 6 Toyota Japan Automotive 34,050 7 Intel United States Computer Hardware 31,261 8 McDonald's United States Restaurants 31,049 9 Disney United States Media 29,251 10 Google United States Internet Services 25,590 11 Mercedes Germany Automotive 25,577 12 Hewlett-Packard United States Computer Hardware 23,509 13 BMW Germany Automotive 23,298 14 Gillette United States Personal Care 22,689 15 American United States Financial Services 21,940 16 Louis France Luxury 21,602 17 Cisco United States Computer Services 21,306 18 Marlboro United States Tobacco 21,300 19 Citi United States Financial Services 20,174 20 Honda Japan Automotive 19,079 21 Samsung Republic of Korea Consumer Electronics 17,689 22 H Sweden Apparel 13,840 23 Oracle United States Computer Software 13,831 24 Apple United States Computer Hardware 13,724 25 Sony Japan Consumer Electronics 13,583 26 Pepsi United States Beverages 13,249 27 HSBC United Kingdom Financial Services 13,143 28 Nescafe Switzerland Beverages 13,056 29 Nike United States Sporting Goods 12,672 30 UPS United States Transportation 12,621 31 SAP Germany Computer Software 12,228 32 Dell United States Computer Hardware 11,695 33 Budweiser United States Alcohol 11,438 34 Merrill United States Financial Services 11,399 35 Ikea Sweden Home Furnishings 10,913 36 Canon Japan Computer Hardware 10,876 37 J.P. United States Financial Services 10,773 38 Goldman United States Financial Services 10,331 39 Kellogg's United States Food 9,710 40 Nintendo Japan Consumer Electronics 8,772 41 UBS Switzerland Financial Services 8,740 42 Morgan United States Financial Services 8,696 43 Philips Netherlands Diversified 8,325 44 Thomson Canada Media 8,313 45 Gucci Italy Luxury 8,254 46 eBay United States Internet Services 7,991 47 Accenture United States Computer Services 7,948 48 Siemens Germany Diversified 7,943 49 Ford United States Automotive 7,896 50 Harley-Davidson United States Automotive 7,609 51 L'Oreal France Personal Care 7,508 52 MTV United States Media 7,193 53 Volkswagen Germany Automotive 7,047 54 AIG United States Financial Services 7,022 55 AXA France Financial Services 7,001 56 Heinz United States Food 6,646 57 Colgate United States Personal Care 6,437 58 amazon.com United States Internet Services 6,434 59 Xerox United States Computer Hardware 6,393 60 Chanel France Luxury 6,355 61 Wrigley's United States Food 6,105 62 Zara Spain Apparel 5,955 63 Nestle Switzerland Food 5,592 64 KFC United States Restaurants 5,582 65 Yahoo! United States Internet Services 5,496 66 Danone France Food 5,408 67 Audi Germany Automotive 5,407 68 Caterpillar United States Diversified 5,288 69 Avon United States Personal Care 5,264 70 adidas Germany Sporting Goods 5,072 71 Rolex Switzerland Luxury 4,956 72 Hyundai Republic of Korea Automotive 4,846 73 BlackBerry Canada Consumer Electronics 4,802 74 Kleenex United States Personal Care 4,636 75 Porsche Germany Automotive 4,603 76 Hermes France Luxury 4,575 77 Gap United States Apparel 4,357 78 Panasonic Japan Consumer Electronics 4,281 79 Cartier Switzerland Luxury 4,236 80 Tiffany United States Luxury 4,208 81 Pizza United States Restaurants 4,097 82 Allianz Germany Financial Services 4,033 83 Moet France Alcohol 3,951 84 BP United Kingdom Energy 3,911 85 Starbucks United States Restaurants 3,879 86 ING Netherlands Financial Services 3,768 87 Motorola United States Consumer Electronics 3,721 88 Duracell United States Consumer Electronics 3,682 89 Smirnoff United Kingdom Alcohol 3,590 90 Lexus Japan Automotive 3,588 91 Prada Italy Luxury 3,585 92 Johnson United States Personal Care 3,582 93 Ferrari Italy Automotive 3,527 94 Armani Italy Luxury 3,526 95 Hennessy France Alcohol 3,513 96 Marriott United States Hospitality 3,502 97 Shell Netherlands Energy 3,471 98 Nivea Germany Personal Care 3,401 99 FedEx United States Transportation 3,359 100 Visa United States Financial Services 3,338